Water, wind, soil and sun nurture the crops... and wonderful bees pollinate them. These crispy cereal flakes are made with the finest rice and buckwheat for a sensationally tasty and high-fibre combination. Buckwheat grows beautiful flowers and has a wonderful scent, which makes it particularly attractive to pollinating insects such as bees. So, as you savour your morning bowl of flakes, take a moment to imagine organic fields of scented white flowers, busy bees and a gentle hum of hoverflies in search of nectar - a perfect way to start any day.

Water, wind, soil and sun nurture the crops... and wonderful bees pollinate them. These crispy cereal flakes are made with the finest rice and buckwheat for a sensationally tasty and high-fibre combination. Buckwheat grows beautiful flowers and has a wonderful scent, which makes it particularly attractive to pollinating insects such as bees. So, as you savour your morning bowl of flakes, take a moment to imagine organic fields of scented white flowers, busy bees and a gentle hum of hoverflies in search of nectar - a perfect way to start any day.