The Rise of the Coffee Bag
At Taylors of Harrogate, we know that as a food service business, you’re looking for products that provide great taste and outstanding quality, with very little fuss. That’s why we believe coffee bags have become so popular with caterers and accommodation providers across the country.
Taylors Coffee Bags contain fresh roast and ground coffee and brew in only two minutes, making it easy for customers and guests to enjoy a delicious cup of coffee, wherever they are. There’s no measuring and no equipment involved, all that’s needed is a cup, a kettle, and to give the bag an extra squeeze to really bring out the flavour.
It’s then no surprise that coffee bags are one of the fastest growing sectors in the coffee category, having increased four times in size over the last five years. Taylors of Harrogate is the UK’s number-one coffee bag brand, making up more than three-quarters of the sector share1.
Coffee bags are now a key part of Taylors’ portfolio and have broad appeal, loved by coffee drinkers of all ages. At Taylors of Harrogate, we’re championing our coffee bag offerings throughout 2022, including our TV advertising campaign. This has been placed on primetime slots on screens nationwide since February and viewed by millions, asking the age-old question, why didn’t we think of them before?
During the last Taylors Coffee Bag media campaign, consumer sales of coffee bags rose five times faster than the overall coffee category2. This indicates a bright future for this high-quality yet convenient coffee format, especially in the out-of-home arena where guests and customers no longer have to compromise on quality when they need a coffee on the go.
1 IRi, Value Sales, 52 w/e 26th February 2022
2 IRi & Kantar 52 w/e 30th January 2021
100% - Ground Arabica Coffee Add coffee bag to a mug, add boiled water , stir and squeeze . Brew for 2 minutes . Squeeze well , remove and enjoy.
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100% - Decaffeinated Ground Arabica Coffee Add coffee bag to a mug, add boiled water , stir and squeeze . Brew for 2 minutes . Squeeze well , remove and enjoy.
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