Fair Trade
Total Foodservice Solutions is delighted to announce that it has achieved Fairtrade Status for its coffee, tea and chocolate drinking powder sold under the Café Direct brand.
But what does Fairtrade mean?
Fairtrade products are those sourced and brought to market in a manner that ensures that disadvantaged producers in the developing world are getting the best possible deal.
They are offered prices covering the costs of sustainable production and an extra premium that is invested in social or economic projects. A true win-win situation, and one that has been widely acknowledged and praised as providing ongoing assistance through ethical trade.
Trade not Aid
Café Direct is the largest brand name for fair-trade coffee and tea in the UK, with an enviable trading record and sustained support for its chosen producers. This partnership, coupled with a close working relationship with The Fairtrade Foundation, guarantees a better deal for the growers.
The statistics speak for themselves:
In September 2005 for example, Café Direct paid 36% more for Arabica coffee per pound based on close of trading prices and a massive 155% more on Robusta. This was accomplished while keeping the price to cup very competitive.
The result? Caterers can serve high quality Fairtrade drinks secure in the knowledge that they are supporting less fortunate growers, taking an ethical trading position, and maintaining healthy profit margins.
The Products
Café Direct 5065 brand is an excellent coffee made from beans growing at or above 5,065 feet where the soils, rainfall, humidity and temperature variations all combine to yield wonderful flavours.
It is available in popular sizes such as medium roast in 500gm tins or 60gm (3-pint filter) sachets. Also available are smart, eye-catching branded out (decaf) sachets packed in 1,000s.
Tea bags come in handy 440 bag sacks and to complete the picture, rich, dark, cocoa drinking chocolate powder comes in 1Kg tins.
All these items come at competitive prices designed to help the producers - and to help you to help them. A true virtuous circle, which will help sustain your profit margins through the sale of excellent drinks.
Total Foodservice, Fairtrade and Café Direct - A superior combination
